Privacy Policy

1. Introduction

This Privacy Policy explains how Serene Urgent Care and Mind Clinic (“Serene,” “we,” “us,” or “our”), located at 4508 W Imperial Highway, Inglewood, CA 90304, collects, uses, and protects information gathered through our website, https://sereneurgentcare.com/ (the “Site”).

Important distinction: This Policy covers information collected through our *website* — such as when you fill out a contact form, request an appointment, or browse our pages. It does not replace or serve as our HIPAA Notice of Privacy Practices, which separately governs how we use and disclose your Protected Health Information (PHI) once you become a patient. You can request a copy of our Notice of Privacy Practices at the clinic or at https://sereneurgentcare.com/hipaa-notice/ .

By using the Site, you agree to the practices described in this Policy.

2. Information We Collect

a) Information you give us directly

  • Name, phone number, email address, and preferred language, when you submit an appointment request or contact form
  • Information entered when creating or using an online scheduling / patient login account, such as reason for visit, insurance information, or demographic details
  • Any messages you send us through the Site, email, or text (SMS)

b) Information collected automatically

  • IP address, browser type, device type, and general location (city/region level)
  • Pages visited, time on page, and referral source
  • Cookies and similar tracking technologies (see Section 4)

c) Information from third parties

  • If you are directed to us through an insurance directory, referral partner, or advertising platform, we may receive limited information they provide (e.g., which ad you clicked)

We do not knowingly collect Social Security numbers, payment card numbers, or detailed clinical information through the public website. Any such information is collected through secure, HIPAA-compliant systems (such as our scheduling/patient portal vendor) rather than the general website.

3. How We Use Information

We use the information we collect to:

  • Respond to appointment requests and contact form submissions
  • Schedule and manage appointments through our online scheduling system
  • Communicate with you about your appointment, our services, or account (by phone, email, or SMS)
  • Improve our website and understand how visitors use it
  • Measure the effectiveness of our advertising (see Section 4)
  • Comply with legal obligations and protect the security of our Site

We do not sell your personal information.

4. Cookies, Analytics & Advertising

We use tools such as Google Analytics and Google/Meta advertising pixels to understand how visitors use our Site and to measure the performance of our ads. These tools may place cookies on your browser and collect information such as pages viewed, time spent on the Site, and whether you arrived from an ad.

  • Google Analytics: helps us understand website traffic and usage patterns. You can opt out using the Google Analytics Opt-out Browser Add-on (https://tools.google.com/dlpage/gaoptout).
  • Advertising pixels (Google Ads / Meta): help us measure whether visitors who click our ads go on to request an appointment. These tools may use cookies to track this across visits.

You can control cookies through your browser settings. Turning off cookies may affect how parts of the Site function, such as the appointment request form.

We do not use tracking tools to collect or transmit any protected health information.

5. Text Messaging (SMS) Communications

If you provide your mobile number and opt in to receive text messages from us (for example, appointment reminders or front-desk follow-up), the following applies:

  • Message and data rates may apply.
  • Message frequency varies.
  • You may opt out at any time by replying STOP to any message.
  • We will not use your mobile number for text marketing unless you have affirmatively opted in, consistent with the Telephone Consumer Protection Act (TCPA).

6. How We Share Information

We may share the information described above with:

  • Service providers who help us operate the Site, scheduling system, or communications (e.g., web hosting, scheduling/patient portal vendor, SMS provider) — bound by confidentiality and, where applicable, HIPAA Business Associate Agreements
  • Legal or regulatory authorities, when required by law
  • Successor entities, in the event of a merger, acquisition, or sale of business assets

We do not sell or rent your personal information to third parties for their own marketing purposes.

7. Protected Health Information (HIPAA)

Once you become a patient, information related to your care is protected under the Health Insurance Portability and Accountability Act (HIPAA) and California’s Confidentiality of Medical Information Act (CMIA), and is governed by our Notice of Privacy Practices, not this website Privacy Policy. Records related to mental health treatment may carry additional confidentiality protections under California law.

If you have questions about how your medical records are used, please contact our front desk for a copy of our Notice of Privacy Practices.

8. Your California Privacy Rights

Depending on applicable thresholds under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), California residents may have the right to:

  • Know what personal information we have collected about them
  • Request deletion of their personal information
  • Correct inaccurate personal information
  • Opt out of the “sale” or “sharing” of personal information (we do not sell or share personal information for cross-context behavioral advertising as defined by the CCPA)
  • Non-discrimination for exercising these rights

To exercise these rights, contact us at (310) 431-4558. Note: information governed by HIPAA/CMIA as part of your medical record is generally exempt from CCPA and is instead handled under our Notice of Privacy Practices.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information submitted through the Site. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Data Retention

We retain website contact and appointment-request information for as long as needed to respond to your inquiry and for a reasonable period afterward for business records, unless you request deletion sooner (subject to Section 8 and any legal retention requirements).

11. Children’s Privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children through the Site without parental involvement. Appointment requests for minor patients should be submitted by a parent or legal guardian.

12. Third-Party Links

Our Site may link to third-party websites (such as insurance carrier portals). We are not responsible for the privacy practices of those sites and encourage you to review their policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this page reflects the most recent revision.

14. Contact Us

Serene Urgent Care and Mind Clinic

4508 W Imperial Highway, Inglewood, CA 90304

(310) 431-4558